Analysis of Chipotle's stock and company

Name of Company: Chipotle Mexican GrillTicker figure: CMGSecurity Market: New York shout circuit Exchange (NYSE)Company background signal:Chipotle Mexican Grill started in a single localisation principle in Denver, Colorado, in 1993, on a very unprejudiced idea, according to Founder and chief executive officer Steve Ells. ? poke appear a wide menu of wide food vigilant sweet-scented each day, victimization some of the same homework techniques as gourmet restaurants. Then dispense the food quickly, in a cool atmosphere? (http://chipotle.com). Ells took this simple concept and constitute a quick-serve restaurant, where customers have the ability to build their burritos or tacos using an fictionalisation line process. The chain is straight route bending at the tread of 100 new restaurants per course of study thanks to its parent, degraded-food colossus McDonalds stool. McDonalds get-go invested in the company in 1998, before fetching majority control the following year, which held approximately 90 pct of the company. As of October 5, 2007, Chipotle now operates independently of McDonalds Corporation (http://www.answers.com/topic/chipotle-mexican-grill-inc). tutelage line:Food with Integrity isnt a marketing slogan. Its non a output line of natural and constitutional foods. And its not a corporeal initiative that will constantly be finished or set aside to hire way for other priorities. Its a philosophy that we can constantly do get around in terms of the food we buy.

And when we show get around, we soaked mend in every sense of the word- better tasting, plan of attack from better sources, better for the environment, better for the animals, and better for the farmers who raise the animals and grow the bring in? (http://chipotle.com). Product/Service LineChipotle has revolutionized how hoi polloi guess at fast food. Chipotle has gone out of their way to not only(prenominal) maximize its get ahead but to also look out for what the consumer is putting into their stomachs. Chipotle focuses on hormone- and antibiotic-free meat that is humanely increase which consists... If you take to get a full essay, order it on our website: Orderessay

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